Value Engineering Project at Glen Dimplex Deutschland

“It was precisely this combination of expertise, strong facilitation and a spirit of open partnership that was decisive in our choosing him to support our project.”

Dr. Thomas Jakob

Director Engineering & Operations,

Glen Dimplex Deutschland GmbH, Kulmbach

At Glen Dimplex Deutschland, we develop highly efficient solutions for heating, cooling and ventilation, guided by clearly defined values. It is important to us to use resources responsibly and to reduce emissions consistently; our aim is to offer our customers simple, forward-looking and sustainable system solutions. The sharp rise in material and energy costs recently further strengthened our decision to systematically re-evaluate and further develop one of our core products in terms of value creation, sustainability and cost efficiency. At the same time, we wanted to ensure that our customers receive exactly the functions in which they see genuine added value and for which they are prepared to buy our products.

We first came into contact with Dr Jörg Marchthaler at a Value Analysis training course he was leading. His confident, competent manner, combined with a sound methodology and many years of industrial experience, convinced us immediately. We then launched a joint Value Engineering project with the following approach:

• Competitor analysis & market benchmark – systematic comparison of our own product with competitors on the basis of key buying criteria and competitor prices
• Product clinic – teardown and evaluation of our units and of the most important competitor products
• Function-cost analysis – identification of cost-driving functions with low customer relevance and of those with a high contribution to value
• Creativity and evaluation phase – systematic generation of new ideas and methodical evaluation
• Concept development – three coherent design and manufacturing concepts including a business case

All workshops were carried out with cross-functional teams and facilitated by Dr Marchthaler.

Highlights and Results

• Intensive discussion of every function and every component in the team – all perspectives at one table
• Three viable concepts with realistic cost-saving potential
• Cost reduction potential of more than 30% in each of two concepts, with customer value improved by up to 10% at the same time
• Integration of additional customer-relevant features at no extra cost

Many additional ideas that we could not implement immediately within the project because of the constraints are now feeding into our ongoing development projects. This ensures a lasting innovation lead and makes the project even more valuable.

Already during the Value Analysis training course led by Dr Marchthaler, his exceptional combination of methodological excellence and pragmatic down-to-earthness became clear to us. Participants carried these first impressions into the later project team, which under his facilitation quickly developed a shared understanding of customer value and cost drivers – and at the same time felt motivated and guided with confidence through the structured process.

Dr Marchthaler combines in-depth Value Analysis know-how and decades of industrial experience with clear, understandable communication. This combination gave us the confidence to talk openly about risks, assess opportunities realistically and pursue bold ideas consistently. It was precisely this combination of expertise, strong facilitation and a spirit of open partnership that was decisive in our choosing him to support our project. We look forward to carrying out further projects with Mr Marchthaler.

Dr. Thomas Jakob

Director Engineering & Operations

Imagine Achieving Results Like These in Your Company!

I would be happy to discuss with you personally which approaches and methods are right for your problem. Free of charge! Click now and book a call! Yours, Jörg Marchthaler

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