“Mr Marchthaler motivated the team and guided it reliably to its goal, even in projects that had to run purely online due to the pandemic.”

Dipl.-Ing. Jens Plechinger
Director R&D Connectivity, ,
ERNI Deutschland GmbH, Adelberg
Industry: Electrical Industry
“ERNI is a performance leader for electronic connection solutions in selected market segments. Our aim is to be close to our customers and to understand their requirements better than our competitors do. We want to convince with our solutions, our quality and our speed. For this reason, we sought external support for our development projects in order to work through the customer requirements of our customer groups in a methodologically sound way and to take them into account in our products on a lasting basis. From the outset, the focus for functions and solutions was to be on customer value. The value created was also to be set in relation to the costs in order to design cost-efficient products. We have drawn on the support of Value Coaching Marchthaler in several projects. We were impressed by the goal-oriented and efficient project management and facilitation. Mr Marchthaler always motivated our cross-functional team and guided it reliably to its goal, even in projects that had to run purely online due to the pandemic. The teams' feedback on the facilitation and the methods was consistently positive, and the results achieved were impressive. We are currently planning further cost optimisation projects with the support of Value Coaching Marchthaler.”
The Challenges:
- Highly competitive environment and strong price pressure
- Substantial, lasting cost reduction required
- Focus on the essential customer requirements
- High change costs due to the existing high level of automation
- Availability of the existing production equipment had to be ensured at all times
The Approach:
- Setting up a cross-functional team with all relevant departments
- Defining the key buying criteria from the customer's perspective as a team
- Carrying out Function Analysis and structuring functions as a team
- Carrying out the Function Potential Analysis as a team
- Generating ideas and actions for cost reduction, further development and integration of the requirements as a team
- Prioritising the ideas on the basis of the function-cost analysis as a team
- Developing concepts
- Presentation of the concepts to executive management.
- Implementation of the concepts
The Result:
- Reduction of manufacturing costs to the intended target level – in one concept even by more than 50%.
- Specifications adapted to the relevant customer groups and their requirements
“The teams’ feedback on the facilitation was consistently positive and the results achieved were impressive.”
![]()
Approach: The Complete Value Analysis Process
In our projects, we do not just apply individual methods but the entire process according to the Value Analysis Work Plan. This includes:
- Defining Key Buying Criteria
- Competitive benchmark
- Function Analysis
- Function Cost Analysis
- QFD: Weighting Customer Requirements
- Function Potential Analysis
- Creativity: Developing Solution Ideas Systematically
- Evaluating Ideas and Concepts
- Concept Development
Consultant responsible: Dr.-Ing. Jörg Marchthaler, expert in Value Analysis and Value Engineering
Imagine Achieving Results Like These in Your Company!
I would be happy to discuss with you personally which approaches and methods are right for your problem. Free of charge! Click now and book a call! Yours, Jörg Marchthaler

